Starting Your Own Lash Extension Studio: Pros and Cons of Franchising vs. Going Solo

If you're passionate about lash extensions and want to turn your love of beauty into a career, starting your own lash extension studio might be the perfect fit for you. However, before you jump in, there are several things to consider. In this article, we'll explore the pros and cons of franchising versus starting your own business, as well as the costs involved.

Pros and Cons of Franchising:

Franchising is a popular choice for those who want to start their own business but don't want to go through the process of building everything from scratch. Here are some pros and cons to consider:


  • Established brand recognition: When you join a franchise, you're buying into an established brand with a proven track record of success.
  • Training and support: Franchise owners typically receive training and ongoing support from the franchisor.
  • Marketing and advertising: Many franchises have a national marketing and advertising campaign, which can help attract customers to your studio.


  • Less control: As a franchisee, you're required to follow certain rules and guidelines set by the franchisor.
  • Initial investment: The cost to buy into a franchise can be high, and ongoing fees may also be required.
  • Limited creativity: Franchises typically have a set menu of services, leaving little room for creativity.

Pros and Cons of Going Solo:

Starting your own lash extension studio from scratch may be a more challenging route, but it also has its advantages. Here are some pros and cons to consider:


  • More control: When you start your own business, you have complete control over every aspect of your studio.
  • Unlimited creativity: You can offer a variety of services and be as creative as you want.
  • Lower startup costs: Starting your own business from scratch may be less expensive than buying into a franchise.


  • Limited brand recognition: Starting from scratch means building your brand and reputation from the ground up.
  • No training or support: You're on your own when it comes to training and support.
  • Marketing and advertising: You'll need to invest time and money into marketing and advertising to build awareness and attract customers.

Costs to Consider:

Whether you choose to franchise or go solo, there are costs to consider when starting a lash extension studio. Here are some expenses to keep in mind:

  • Rent: You'll need a space to set up your studio. The cost of rent will depend on the location and size of your space.
  • Equipment: You'll need lash extension supplies, as well as furniture and fixtures for your studio.
  • Insurance: You'll need liability insurance to protect your business and employees.
  • Marketing and advertising: You'll need to invest in marketing and advertising to attract customers to your studio.

In conclusion, opening a lash extension studio can be a challenging but rewarding experience for entrepreneurs in the beauty industry. Before making any decisions, it's important to carefully consider the pros and cons of starting your own business versus investing in a franchise. Additionally, creating a detailed business plan and budget, identifying your target market, and investing in high-quality products and equipment are key steps to success. With the right mindset and preparation, you can turn your passion for lash extensions into a thriving business.